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GUMP: Sell GUMP socks in your registration funnel

Offer GUMP technical socks to your participants directly in your registration form.

GUMP is an njuko partner that lets you offer technical running socks as an add-on (upsell) in the registration funnel.

This integration makes it easy to add a product offer to your edition, while creating a relevant experience for participants and an additional source of revenue for your organisation.

GUMP manages the stock and validates editions before activation, to guarantee consistent product availability.

This article explains:

  • Who GUMP is

  • How the integration works

  • How to configure the module in your edition

  • How to add the GUMP option to a form

1. Who is GUMP?

GUMP is a French brand of technical running socks.

The brand is built on a simple observation:

The sock is probably the runner’s most underrated accessory, and yet one of the most important when it comes to comfort and blisters.

Its positioning revolves around a strong message:

“Te faire vivre debout” (keeping you on your feet)

In other words: supporting runners right to the end of their effort, whatever the distance.

GUMP adopts an approachable, community-minded tone that is deeply rooted in running culture.

1.1 What makes GUMP socks different

Rather than multiplying product lines, GUMP has chosen a simple approach:

one universal, high-end technical sock, suited to:

  • road running

  • trail running

  • and even everyday use.

Its main technical features include:

  • Flat seams that limit rubbing

  • Reinforced zones at the impact points (heel, arch, toes)

  • Targeted compression that supports blood circulation

  • Technical fabrics that wick moisture better and help prevent blisters

💡 Find out more: gump.run

2. Why offer GUMP to your participants?

The GUMP integration adds a useful product that fits the participant experience.

The main benefits for organisers are:

A product runners appreciate

Unlike some goodies that are rarely used, a pair of technical socks is generally worn regularly, in training and in competition.

It becomes a lasting reminder of your event.

A brand with credibility in the running community

GUMP speaks directly to runners, with an authentic and educational voice.

Suitable for road and trail

The GUMP offer suits:

  • road running events

  • as well as trail events.

A French brand

GUMP is rooted in France and in the south-west.

An additional source of revenue

The module works as an upsell / add-on in the registration funnel.

You can offer the product while benefiting from a revenue share on the sales made.

💡 Tip
Adding relevant options to the registration funnel can improve both the participant experience and the value generated by your edition.

3. Install the GUMP module

The GUMP integration is available as a partner module in the Store.

To install it:

Go to:

Store → search for “GUMP” → Install

Once installed, the module is available in your edition.

⚠️ Important
The edition must be validated by the GUMP partner before the integration can be used in your forms.

4. Configure the GUMP integration

Once the module is installed and your edition validated:

Go to:

Tools → GUMP

This step consists of mapping the participant fields that will be sent to GUMP.

4.1 Map the required fields

Map the following fields:

GUMP field

Recommended njuko field

Last name

Last name field

First name

First name field

Address

Text field

Postcode

Text field

City

Text field

Country

Country field

Email

Email field

Phone

Phone field

This information is needed for the integration to work properly.

⚠️ Important
The fields must exist in your form before you do the mapping.

5. Add GUMP to a form

Once the mapping is complete, you can add the GUMP offer to the form of your choice.

Go to:

Configuration → Forms

Then:

  1. Open the form concerned

  2. Click Add a field

  3. Search for:

    GUMP

  4. Select the GUMP field and add it to the form

6. Important points to know

A few things to keep in mind:

  • GUMP works as a simple additional option in the form

  • Organisers do not configure sizes or colours

  • Stock is managed by the partner

  • The edition must be validated by GUMP beforehand

This keeps the integration simple on the organiser’s side.

👉 Understanding the Store

👉 How to create merchandise forms

👉 Create your first edition

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