RunConcierge: Your AI Assistant for a Smoother Race Experience

1. What is RunConcierge — and why does it matter for your event?

RunConcierge is an AI-powered assistant designed to support your participants in the lead-up to race day — while reducing pressure on your team.

It connects runners with:

• Route-specific insights

• Essential event information

• Practical preparation advice

• Curated recommendations from trusted brands

Instead of answering repetitive pre-race questions by email, your participants get instant, 24/7 responses directly on your website.

njuko offers this industry-leading AI tool to all events using the registration platform as a free add-on.

Early analysis shows it can reduce customer support queries by up to 62%, freeing up your team to focus on higher-value tasks.

Beyond support reduction, RunConcierge also gives you a new way to:

• Proactively guide participants

• Highlight important event information

• Improve overall race-day readiness

• Enhance the perceived professionalism of your event

All through a simple AI widget embedded directly on your website.

This short video explains everything you need to know about how RunConcierge works and what it can bring to your event.

2. How to add RunConcierge to your edition

If you’d like to activate RunConcierge for your event, simply complete this form and our team will support you through setup

Add RunConcierge

Key points to know:

• No login is required for participants

• No tracking is implemented

• All questions and answers are logged and shared with the race (anonymised), giving you clear visibility into what participants are asking

This means you not only reduce incoming emails — you also gain insight into recurring concerns, unclear information, or communication gaps.

See a live example here:

Live Example

3. Privacy and Data Collection

RunConcierge collects only the questions asked and the AI-generated answers during user interactions.

For strict privacy and anonymity:

• No personally identifiable information is collected

• No IP addresses are stored

• No data can be linked back to individual users

For full details, please refer to the RunConcierge Privacy Policy and Terms & Conditions on their website.

RunConcierge Website

​4. Dashboard Reporting: Turn Questions into Insight

As an organiser, you’ll receive access to a dedicated dashboard that includes:

• All anonymised participant queries

• The corresponding AI responses

• Engagement metrics (chat prompt clicks, partner link clicks, etc.)

This reporting helps you:

• Identify the most frequent participant concerns

• Spot information gaps in your communication

• Anticipate operational friction before race day

• Continuously improve your participant journey

5. Adding the RunConcierge widget to your Drupal website

RunConcierge can be integrated into a Drupal site with just two lines of code.

• No custom modules

• No complex development

• No infrastructure changes

This guide walks you through the simplest and most reliable way to integrate the widget on a Drupal 11 website:

Drupal Setup Guide